Calendar of Events
Business Information
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{LSLC logo}
The following classes will be held at the Library System office in Greenfield Corporate Center at 1866 Colonial Village Lane, Suite 107. For more information contact Rhonda Kleiman, Economic Development Manager, at 717-207-0500 x1225 or kleiman@lancasterlibraries.org.
Thursday October 1 5:30-7:30pm
60 Minute Web Magic
Learn how you can build an online presence and reputation for your business in less than 60 minutes a week. Whether you're currently running your own business, or looking to start a new one, the power of Web 2.0 is more than just hype. There are more free (or incredibly cheap) tools than ever before to help you to quickly and easily create an online presence that will generate publicity, referrals, and more importantly, sales, no matter what business you are in. Learn how you can harness the web to drastically increase the visibility of your business, both locally and nationwide. CD of tools included.
Presenters - Kae Kohl & Bede Fahey, Kiwi Marketing Group
Friday October 30 8:00-9:30am
Geodemographic Tools for Target Marketing
Ccome and see for yourself what two new geodemographic tools can do for your business. Simply Map, a product of Geographic Research Inc. is a web-based mapping application that enables non-technical users to create professional-quality thematic maps, tables and reports using powerful demographic, business and marketing data. Local Market Audience Analyst, formerly known as Lifestyle Market Analyst, is now an electronic resource produced by Standard Rate & Data (SRDS) and Nielsen Claritas. Use it to find data for a variety of household lifestyle behaviors and traits based on Claritas PRIZM characteristics. The features and capabilities of these powerful tools will be demonstrated. While these tools are most helpful when marketing to consumers, businesses of all types are sure to find many practical applications.
Presenter: Rhonda Kleiman, Economic Development Manager, Library System
Thursday November 19 5:30-7:30pm
Beyond Basic Blogging
So you started a blog. Now what? Don't worry. Kiwi's got you covered. Come learn tips and techniques on bringing eyeballs to your blog and how to keep them, once you get them. This class is best suited for those who already have a blog up and running. CD of tools included. Limit is 15 people.
Presenters - Kae Kohl & Bede Fahey, Kiwi Marketing Group
Thursday December 3 8:00-9:30am
Web 2.0 for Business
What is Web 2.0 and how can businesses use it to their competitive advantage? Learn all about it in this big picture overview that will explore blogs, wikis, podcasts, webcasts, social networks, RSS feeds, twittering and social bookmarks. Many of these tools are free or low cost, easy to use and require little training. Through a wide variety of current examples, see how businesses are using these tools to market and promote their products and services. Please note that the actual nuts and bolts of how to set up these applications will not be covered in this seminar.
Presenter - Rhonda Kleiman, Economic Development Manager, Library System
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Thursday, October 8, 15, 29, November 5, 12 7:30am-10:30am
Competitive Intelligence Certification Program Series
Rhonda Kleiman, Economic Development Manager, Library System of Lancaster County, will be presenting this five-part series in partnership with the Lancaster Chamber of Commerce & Industry. For a full description of the seminar series, visit www.lancastermarketedge.com. Cost of series is $495 for Chamber members and $695 for nonmembers. Register online at http://www.lancasterchamber.com by clicking on the calendar of events or call Angi Fritz at 717-397-3531 x172. Please note that this course is being presented as a series. We are not offering each session separately at this time.
Thursday, October 8 – Session One
Introduction to Competitive Intelligence, Scope of Program; Creating Company Lists
Thursday, October 15 – Session Two
Company & Industry Information
Thursday, October 29 – Session Three
Financial Information; International Information
Thursday, November 5– Session Four
Trade & Regional Business Journals, Magazines and Newspapers
Thursday, November 12– Session Five
Government Information; Web 2.0; General Trend Information; Wrap-up
{Duke Street Business Center}
The following programs to be held at Lancaster Public Library, 125 N. Duke St., Lancaster , are available to the business and non-profit communities. Since seating is often limited, please register as soon as possible for those programs that are of interest. Contact Diane Pawling at dsbc@lancaster.lib.pa.us or 717-394-2651 x131.
Thursday October 15 3:00-4:30pm
Just for Nonprofits!
An overview of nonprofit resources found in the Duke Street Business Center - including a hands-on-demonstration of the Foundation Center's Foundation Directory Online. As a Foundation Center Cooperating Collection site and the location of the LeadWell Nonprofit Information Collection, the DSBC is a valuable resource for nonprofit information.
Presenter - Diane Pawling, DSBC Business Reference Librarian
Registration deadline - October 12, 2009
Friday October 30 3:00-4:15pm
Funding Trends in Arts and Culture - Foundation Center Online Webinar
Join us at Lancaster Public Library to view this webinar (or email the DSBC for the link to register and connect directly from your office). Learn about funding trends and the outlook for arts and culture from Foundation Center staff and experts in the field.
Presenter - Foundation Center Staff
Registration deadline - October 27, 2009
Tuesday November 10 3:00-4:30pm
DSBC Nonprofit Network Event
The Duke Street Business Center at Lancaster Public Library serves as the host for a free quarterly Nonprofit Network Event for leaders of local nonprofit organizations. This event will begin at 3:00pm with attendee introductions followed by a 45 minute presentation on the topic of Social Enterprise and the Nonprofit Organization. Our speaker, Mary Ellen Farber, CEO of Nonprofit Success Consulting defines social enterprise as "any earned-income business or strategy undertaken by a nonprofit for the purpose of generating revenue in support of the nonprofit's social mission." During her presentation, she will give examples of nonprofit social enterprises and discuss how your organization may be able to benefit from this type of income generator. She will also discuss the pros, cons and tax laws considerations. The event will conclude with both a brief agency highlight and an informal time to network with other nonprofit colleagues.
Presenter - Mary Ellen Farber, CEO, Nonprofit Success Consulting
Registration deadline - November 6, 2009
Thursday November 19 10:30am-12:00pm
Business Database Review
Searching for information on a particular company or a specific industry? Do you want to research recent trends in marketing? Join us and learn about the authoritative business databases available to you free with your Lancaster County public library card. Many of these resources are available online from your home or office.
Presenter - Diane Pawling, DSBC Business Reference Librarian
Registration deadline - November 16, 2009
Thursday December 15 1:30-3:00pm
Preparing Business-to-Business Mail Lists for Sales or Solicitation
A hands-on training focusing on two of the library’s licensed company databases-- Reference USA and Harris Selectory Online. Includes a detailed comparison of these resources and how they can be used most efficiently to prepare targeted lists (and mailing labels) for business-to-business marketing/sales leads or for nonprofit-to-business solicitations or event invitations.
Presenter-Diane Pawling, DSBC Business Reference Librarian
Registration Deadline – December 10, 2009
SCORE LANCASTER CHAPTER 16
SCORE Lancaster offers a variety of workshops for existing and start-up businesses. All classes are held at the SCORE Learning Center (with the exception of the Kauffman Fast Trac Program), Liberty Place , 313 Liberty Street , Room 231. For further information and to register, visit www.scorelancaster.org. or call 717-397-3092.
Saturday October 24, December 12 9am-12:00noon
Wednesday, November 11, 6:30-9:00pm
Fundamentals of Small Business
This workshop focuses on basic business processes critical to business startups. For starting a business, the review of these processes is a reality check a no-nonsense look at the requirements and challenges involved starting a business. Select from any of the three dates listed.
Thursday October 29 7:30am-9:30am
How to Develop a Marketing Plan
Many business owners are uncertain about how to develop the right marketing plan to meet their objectives. But in today's fragile and challenging economy, having an effective marketing plan is essential to business survival. This workshop is designed for owners of existing businesses or start-up businesses. The workshop will focus on how to decide on the right budget, strategies for maximizing your return on investment, and how to build on your plan for continuing profit and growth. The workshop speaker, Carol Aubitz, owner of Excelsior Marketing, has over 35 years of experience in marketing and writes the weekly marketing e-mail newsletter, The Monday Morning Muse. Workshop fee is $25.00. The workshop will be held at the Eastern Lancaster County Library, 12 Chestnut Drive, New Holland, PA. For further information and to register online, visit SCORE's website, www.scorelancaster.org and click on the "Workshop" link.
Business Planning Workshop Series
This four-part series may be the best action you can take to strengthen an existing business or start up a new business with the right processes in place to achieve success. Series is $60 or $20 for individual seminars in the series.
Wednesday November 18
Part 1 - Business Plan
Tuesday November 24
Part 2 - Marketing
Wednesday December 2
Part 3 - Financials
Wednesday December 9
Part 4 - Funding
PA CAREERLINK OF LANCASTER COUNTY
The Library System of Lancaster County and the Business Services Team of the PA CareerLink of Lancaster County are collaborating on providing career planning seminars in public libraries throughout the county from September through December 2009. This 90-minute seminar, "Personal Career Planning: Getting from Here to There," covers the top 100 hot jobs in Lancaster County; WorkKeys and the Ready2Work process; how the WIN score relates to the job you are seeking; explores the free pre-employment skill training that is available at the PA CareerLink of Lancaster County. Contact each individual library to register for the class of your choice.
September 23 10:00am-11:30am
September 30 6:00pm-7:30pm
October 21 10:00am-11:30am
October 28 6:00pm-7:30pm
September 22 10:00am-11:30am
October 1 6:00pm-7:30pm
October 13 10:00am-11:30am
November 11 6:00pm-7:30pm
November 24 10:00am-11:30am
September 16 6:00-m-7:30pm
September 22 2:00pm-3:30pm
October 7 2:00pm-3:30pm
October 27 2:00pm-3:30pm
November 4 2:00pm-3:30pm
November 17 6:00pm-7:30pm
December 1 6:00pm-7:30pm
December 9 2:00pm-3:30pm
October 20 6:00pm-7:30pm
November 10 6:00pm-7:30pm
December 15 6:00pm-7:30pm
September 15 6:00pm-7:30pm
October 13 10:00am-11:30am
September 8 6:00pm-7:30pm
September 15 2:00pm-3:30pm
October 13 6:00pm-7:30pm
October 20 2:00pm-3:30pm
November 10 6:00pm-7:30pm
November 17 2:00pm-3:30pm
December 8 6:00pm-7:30pm
December 15 2:00pm-3:30pm
September 23 2:00pm-3:30pm
September 29 6:30pm-8:00pm
October 14 2:00-m-3:30pm
October 29 6:30pm-8:00pm
November 5 6:30pm-8:00pm
November 18 2:00pm-3:30pm
December 7 2:00pm-3:30pm
December 8 2:00pm-3:30pm and 6:30pm-8:00pm
Lancaster Edibles Venture Kitchen
Wednesday, October 28 9:30am-3:30pm
Food For Profit
Food for Profit will take you step-by-step through the entrepreneurial process. This one-day overview will provide the information and skills to assess if your idea has the potential to generate profitable sales. Conducting a feasibility study, performing marketing research, and drafting a business plan are a few of the concrete tools offered in this class. In addition, sanitarians will explain in detail, what is needed to create safe, legal food products in Pennsylvania. By attending this class, you can learn how to evaluate the opportunities on paper before you look for funding or take action. Day includes tour of the Lancaster Edibles Venture Kitchen, a local commercial kitchen available for your use. Class will be held at the Lancaster County Career and Technology Center Mount Joy Campus, 432 Old Market Street, Mount Joy, PA. For further information or to register for the seminar, contact: Kim Patrick, 717-475-7196 or kpatrick@lcctc.org. Registration fee of $35 covers cost of all materials and lunch.
Content Last Modified on 9/30/2009 2:11:59 PM
