Calendar of Events
Business Information
a service of the
{LSLC logo}
The following free classes will be held at the Library System office in Greenfield Corporate Center at 1866 Colonial Village Lane, Suite 107. For more information contact Rhonda Kleiman, Economic Development Manager, at 717-207-0500 x1225 or kleiman@lancasterlibraries.org.
Thursday, August 18 8:30am-10:30am
Winning New Business: A Toolkit for Advertising and Marketing Agencies
Advertising and marketing agencies always need access to good background information to prepare for their new business pitches. This seminar will show you how to go about researching information on your potential client and other players in their industry through industry overview and trends, current market conditions, target market demographics and media resources. Learn how electronic and print resources available through the Library System and the Duke Street Business Center can be tailored to suit your specific needs. Rhonda Kleiman brings her 12 years of experience and insight as a Senior Information Specialist in the Information Center at the American Association of Advertising Agencies to this seminar.
Thursday, September 16 8:30am-10:30am
GeodemographicTools for Target Marketing
Instructor: Rhonda Kleiman, Economic Development Manager
Come see for yourself what two powerful electronic resources, Simply Map and Local Market Audience Analyst, can do to help you determine target markets for your business. Simply Map enables you to overlay demographic data, consumer spending and lifestyle data, and points of interest data on a map down to as small as a census block and tract. Local Market Audience Analyst is psychographic (lifestyle) data for designated market areas and counties. The features and capabilities of these tools will be demonstrated using a variety of practical examples. These tools can be used by businesses of all types, both for and not-for-profit. Whether marketing to consumers or businesses, you are sure to find many practical applications.
{MarketEdge Logo}
Competitive Intelligence Certification Program
Rhonda Kleiman, Economic Development Manager, Library System of Lancaster County, presents this five-part series in partnership with the Lancaster Chamber of Commerce & Industry. The program, designed for small to mid-size companies, teaches the basics of instituting a competitive intelligence capability within your company. This powerful professional development program teaches the skills necessary to become a capable user of competitive intelligence for business advantage. This program is ideal for business owners, analysts, marketers and executives. Competitive intelligence is more than just data gathering – it’s all about using the information in strategic ways to move the company forward. The program consists of five modules, each three hours in length, with hands-on participation. Classes are held in the training room at the Library System office. Included in the class fee are a binder filled with useful materials and additional resources for each module, and a book, “The Secret Language of Competitive Intelligence” by Leonard M. Fuld. Other “perks” include permission for graduates to audit future programs as a refresher, and a quarterly e-newsletter on competitive intelligence resources. Please note that this course is being presented as a series and will not be offered as single sessions at this time. The cost of series is $495 for Chamber members and $695 for nonmembers. For a full description of the seminar series, visit www.lancastermarketedge.com. For additional information, contact Rhonda Kleiman at kleiman@lancasterlibraries.org, phone 717-207-0500 x1225. To register for the fall series, contact Sarah Stevens at the Lancaster Chamber of Commerce, sstevens@lcci.com , phone 717-397-3531 x172 or online at http://www.lancasterchamber.com
Thursday, October 7 8:30am-11:30am
SESSION ONE - INTRODUCTION; CREATING COMPANY LISTS
Begins with the scope of the program, followed by an overview of competitive intelligence. A discussion of company assessment and several competitive intelligence methods. This session will also begin to lay the groundwork for finding company information and creating competitor lists.
Thursday, October 14 8:30am-11:30am
SESSION TWO - COMPANY AND INDUSTRY INFORMATION
Continues to lay the groundwork on how to find company and industry information. Points to consider will include use of NAICS and SIC codes; public vs. private companies; parent/subsidiaries relationships. Explore ways to find in-depth company information and big-picture industry trend information. Web and print resources will also be discussed. Demonstrations and hands-on-practice using several databases.
Thursday, October 28 8:30am-11:30am
Session Three—Financial Information; International Information
Sources for finding financial information on companies and industries. Demonstrations and hands-on practice using databases and websites. Explore sources for finding information about foreign companies and industries, including economic and business conditions, through databases, websites and print resources.
Thursday, November 4 8:30am-11:30am
Session Four –Trade & Regional Business Journals, Magazines and Newspapers
These sources become very important when trying to locate information on privately-owned, small, or local businesses. Learn strategies for searching databases that include this type of information. Learn how to use current awareness tools, such as, RSS feeds and database alert
features. Demonstration and hands-on practice.
Thursday, November 11 8:30am-11:30am
Session Five - Government Information; social media; General Trend Info; Wrap-up
A wealth of government information, including statistics, is available for various industries. Sources include economic census and current industrial reports. Learn how businesses are using social media for gathering competitive intelligence. Brief discussion of sources for information on general business and consumer trends. Wrap-up covers resources about the discipline of competitive intelligence.
The reviews are in and all agree that the program series is very valuable. All felt that they are now better equipped to assess their company’s competition than they were prior to starting the program. Here's what graduates of the program have to say:
- “The program was very thorough.”
- “The course offers a good foundation to online market/competitive research. I found it valuable and look forward to referencing the binder on a continuous basis to assist with various market and competitive research studies.”
- “Despite the large amount of material that was covered, I was extremely impressed with how well the information was broken down into five sessions that were the perfect amount of time. Rhonda was very good with time management, covering a lot of material in an interesting and interactive way. She also opened my eyes to resources (mostly free resources) that I wasn’t aware of until taking this class. I will definitely recommend this class!”
- “Very well put together program. Love the printed binder materials to support the verbal and visual presentation. Thank you for this opportunity.”
{Duke Street Business Center}
The following free programs to be held at Lancaster Public Library, 125 N. Duke St., Lancaster , are available to the business and non-profit communities. Since seating is often limited, please register as soon as possible for those programs that are of interest. Contact Diane Pawling at dsbc@lancaster.lib.pa.us or 717-394-2651 x131.
Thursday, July 22 3:30-4:30pm
Foundation Directory Online Refresher
As a Foundation Center Cooperating Collection site, we offer free access to the professional version of the Foundation Directory Online database. If you have not used this tool recently (or attended our “Just for Nonprofits” class within the past year), join us to review the changes and enhancements that have been added to this resource to that will facilitate your search for nonprofit foundation funding.
Presenter-Diane Pawling, DSBC Business Reference Librarian
Registration Deadline–July 19, 2010
Tuesday, August 10 3:00-4:30pm
Business Database Review
Searching for information on a particular company or trends in a specific industry? Join us and learn about the authoritative business databases available to you free with your Lancaster County public library card. (Many of these resources are available online from your home or office).
Presenter-Diane Pawling, DSBC Reference Librarian
Registration Deadline– August 6, 2010
Wednesday, September 22 1:30-3:00pm
Grant Proposal Writing 101 for Nonprofits
This class is designed to explain the basics of writing a grant proposal to those who have little or no experience in the grant writing process. We will discuss the total process and the main elements of a grant proposal--focusing on 501(c)(3) nonprofit organization proposals intended for a foundation or corporation.
Presenter–Diane Pawling, DSBC Business Reference Librarian
Registration Deadline–September 18, 2010
Monday September 27 3:00-4:30pm
Preparing Targeted Company Lists
Whether you are looking for marketing leads for our business, corporate contributors to your nonprofit or a listing of potential employers in a particular industry and geographic area, we have the resources to assist you. Focusing on two of the library’s licensed company databases--ReferenceUSA and Harris Selectory Online, this class will show you what type of data is available and how to most efficiently use these resources to save you time and achieve your objective.
Presenter - Diane Pawling, DSBC Reference Librarian
Deadline–September 20, 2010
Wednesday, September 29 10:30am-12:00pm
Introduction to Corporate Giving
Join us for an introduction to the world of corporate support for nonprofits and to the effective utilization of the Foundation Center's resources on corporate giving. We'll answer such questions as:
- What are the motivations behind corporate giving?
- How do companies support nonprofit organizations?
- How can I match my organization's needs with the interests of a corporation?
Presenter- Katrina Brown, Reference Librarian, Foundation Center, Washington D.C.
Registration Deadline–September 27, 2010
ASSETS
Business Design and Management Course
Monday evening classes start on September 13, 2010 and run from 6pm-9pm. For further information, go to www.assetslancaster.org or contact Maria Garcia-Iniesta at 717-393-6089.
SCORE LANCASTER CHAPTER 16
SCORE Lancaster offers a variety of workshops for existing and start-up businesses. All classes are held at the SCORE Learning Center (with the exception of the Kauffman Fast Trac Program), Liberty Place , 313 Liberty Street , Room 231. For further information and to register, visit www.scorelancaster.org. or call 717-397-3092.
Quick Start Workshop Series
Wednesday, July 14 6:00-9:00pm
Part 1 Start-Up Basics
QuickSTART is a comprehensive five part series of workshops offered by SCORE with the simple intent to assist and equip you with the tools you will need to develop a bankable business plan and grow your business. Quick Start Module 1 is an introductory workshop that focuses on the basic processes critical to business startups.
Wednesday, July 21
Part 2 - Business Concept Development
The second workshop in the QuickSTART series focuses on business concepts and data collection. This workshop includes discussions about a feasibility plan, your business idea, your business concept, your business model and your collection of core information to create a professional and viable business plan.
Wednesday, July 28
Part 3 - Marketing Your product, Service & Company
The third workshop in the QuickSTART series focuses on marketing, which includes discussions about features and benefits, components of customer value, competition, target markets, marketing strategies to reach customers, how to identify key demographics, buying habits and behaviors of consumers, market size and realistic penetration, business to business (B2B) and business to consumer (B2C) strategies and cost elements as related to marketing choices.
Wednesday August 4
Part 4 - Creating Financial Forecasts & Reports
The fourth workshop in the QuickSTART series focuses on the financial aspects. This lecture includes discussions on forecasting sales units and prices, financial risks and rewards, what are your true start-up costs, ongoing operating expenses, a modeling tool that helps you evaluate variable factors, setting benchmarks for tracking progress and the organization of all your financial information.
Wednesday April 21
Part 5 - Funding Your Business
The final workshop in the QuickSTART Series deals with financing your business. The discussions will include sources of funds, financial statement analysis, accounting and bookkeeping systems, the six C's of credit, banking relations, ratio analysis, monthly preparation and review of financial statements. A bank loan officer will give an inside view of how a banker assesses the merits of business plans and loan application.
Fundamentals of Small Business
Saturday, August 21 9:00am-12:00pm
This workshop focuses on basic business processes critical to business startups. For starting a business, the review of these processes is a reality check a no-nonsense look at the requirements and challenges involved starting a business.
Content Last Modified on 7/27/2010 12:00:00 PM
